Every home sale is different. The marketplace is always in flux, interest rates constantly change and new buyers search for homes each day. With such fluidity, it requires REALTORS® to craft marketing plans specifically for individual homes and market conditions.
Selling can entail a variety of marketing strategies. Once listed, it's likely that the home will be quickly entered into the local MLS (Multiple Listing Service) and placed on REALTOR.com. This aggregated data can be specific to your housing needs. REALTORS® routinely market by mail and via email and their personal websites with new-listing announcements and newsletters. Open houses, broker access to the home via the use of a lock box, and networking with both local and out-of-town brokers are also common.
Much of a broker's work will be quiet and unseen. Telephone calls, work with contacts, follow-ups with open-house visitors, conversations with ad respondents, web postings and other outreach efforts are all part of the process required to sell a home.
An open house is another method of marketing. In planning an open house, a REALTOR® typically advertises that the home will be open for a given period of time on a set date. During the open period, the REALTOR® hosts the home while the owners leave for a few hours.